Ubuqotho, ukubambisana kanye nokusungula izinto ezintsha, isevisi yekhwalithi yizindinganiso eziyinhloko zenkampani
Misa ukutuswa okuphezulu komphakathi kanye nesithunzi esihle sebhizinisi, ulethe umphumela omkhulu womkhiqizo
Ukholo oluhle, ikhwalithi ephezulu, izinzuzo ezifanayo
Ukubaluleka kwekhwalithi, ukusungulwa kwezobuchwepheshe, ukuqinisekisa intuthuko esimeme
Umoya wokusungula, umoya wokuncintisana, umoya wokuphayona, umoya wobumbano, umoya wentando yeningi, ukuzuza ukunqoba